Client: Dentistry DENTAL HOME

Website: dental-home.te.ua

Period: April 2022

Objective: receive as many requests from potential customers as possible by phone or by sending forms.

Spent on advertising: UAH 6441.95.

Results:

• phone clicks (calls): 85
• sent forms: 22

The total number of potential customer inquiries received: 107

The average cost of one received request from a potential client: 60.25 UAH.

To achieve this goal, we used the following types of Google Ads campaigns:

• Search engine advertising campaigns
• Smart advertising campaigns (Smart Campaigns)

Search we chose because they can generate the most conversions compared to other Google Ads tools. Ads in them are shown in Google search and direct a potential customer to a specific page of the site depending on the search query they entered, which helps the site visitor make a quicker decision without putting in extra effort to find what they need on the site.

Smart we chose as an additional complementary tool. Its ads are shown on Google search, Google maps, as well as on YouTube, Gmail, and Google partner websites, and direct the potential customer to the main page of the site. A big advantage of this type of advertising campaign is that its ads can be displayed simultaneously with search ads on the same search page, which significantly increases the chances of being selected by a potential client. Also, its ads allow you to make calls without going to the website and show the company's address in the ad itself.