Running an Instagram account isn't open-heart surgery, but it's still worth avoiding the most common mistakes that prevent your account from growing the way you'd like it to. Don't worry, everyone was a beginner on Instagram! Learn the most popular mistakes, eliminate them, and build a bigger following step by step!

1. Do not post hashtags in your comments!

This topic is heating up Instagram creators red hot. Why is it better to put hashtags in a post rather than in a comment? If you don't know what's going on, it's about ranges. Hashtags placed in the content of a post allow you to reach 1.5% more people. However, if you prefer to achieve aesthetics, there's really nothing to stop you from posting hashtags in the comments.

2. Don't create content just for the sake of it!

Creating content just for fun will only work from time to time and only if you know your followers and childhood friends well. However, we strongly recommend creating a well-thought-out content strategy that will allow you to provide your followers with useful, regularly published content on topics of interest. Don't leave these things to chance - people like to know what to expect.

3. Avoid monotonous content!

Pay attention to the diversity of content. There are areas where there are never enough topics to publish, and areas where the amount of information that can be shared is limited. What to do in this situation? You can recycle the content. However, remember that the updated content should be presented in an interesting way. If you used to define a topic in the form of an infographic, now you can present the same topic in the form of a video or InstaStory.

4. Don't just use InstaStories to share your posts!

InstaStories is a great tool to deepen your relationship with your followers! Don't be dismissive of it - use it to close the distance, for example, by showing a behind-the-scenes look at your business! In addition, a little bit of private (within reason, of course), engaging content (the ability to ask questions, polls, quizzes), answers to frequently asked questions, and a series of... interesting content on InstaStories is ready! When posting conversational stories, be sure to add subtitles for the deaf or those who simply cannot watch with sound.

5. Do not underestimate the problem of visual consistency!

You may resent this fact, but people pay attention not only to the merits of the content, but also to visual aspects. For this reason, you should make a little effort and take care of the aesthetic layer of the posts you prepare. Choose one color palette and textures, do not mix filters/presets. Visual consistency reduces the chaos on the profile, allows the recipient to avoid overload and fatigue from the number of different stimuli.

6. Don't just focus on algorithms!

If you get offended by algorithms and magic shadow bans, it won't help much. It is much better to direct the energy spent in this way to improving your content. Check if you can improve something in the content of your publications, the visual layer. Be sure to use different forms of communication. Instagram gives you something to brag about! Try, improve, be consistent, don't do what you can't do!

7. Do not participate in follow4follow!

This is a follower technique where you follow someone else's account in the hope that the author will repay you. The catch is that after a while, you stop following that account, hoping that the other party won't notice and will do the same. First, there are bans on over-following accounts, and you can wait for a permanent ban. Secondly, people are already allergic to it and can report your account. And yes, you can get banned too. And besides, using this method is simply not fair in the world.