Probably, most people know about the most anticipated marketing event in November - Black Friday. However. where did this tradition come from and why do people look forward to these promotions? Let's find out!

First, you should understand that it does not take place on a fixed day (for example, on November 29). November). Previously, the sales began on the fourth Thursday of November (between November 23-29), which is exactly the November), that is, on Thanksgiving Day, which is one of the biggest holidays in the United States. biggest holidays in the United States. Black Friday is a kind of result of the of the process of "westernization," or integration with the Western world. This tradition was inherent in the United States, but others liked it and began to started to hold it in their own countries. Just like it happened with Halloween!

The following is is a story. The tradition of such discounts and, accordingly, the opening of the Christmas sales season began in the 19th century. The reason was the Santa Claus parades after (or even during) Thanksgiving, which marked the fact that "Santa's Christmas presents are just around the corner." Previously, sales used to start on Thanksgiving Day, but the sales dynamics were was low. Everyone wanted to celebrate with their families, not with consultants and products! So the discount program was moved to Friday.

Why is she "Black"? Philadelphia knows! It's what the city's residents used to call the crazy the traffic that was going on right after Thanksgiving. was like a big smog! However, the modern interpretation of the concept is somewhat is a bit different. According to experts, Black Friday comes from the the English idiom "in the black," which can be translated as "positive balance". The opposite idiom is "in the red".

Interesting fact: According to surveys, the average check on Black Friday in the US is about $400 dollars.