The tragedy for a specialist in social media is the lack of topics for content. When you have told your subscribers about a thousand ways to use the product, congratulated them on the day mayonnaise was invented and on the professional holiday of artists, held a contest and even summarized its results, and you still need to fast, turn to hints: share places where you can endlessly spy ideas for new posts on social media and blog posts.

Useful sources of ideas for posts

Google Trends

Follow info events: react to current events with jokes or useful materials. You can find such events in the trends of any platform (for example, all current events are discussed on Twitter and can be found in the Trends tab).

Check out Google Trends to see what users are discussing on the Internet today - first, as a social media professional, you need to be aware of the hot topics, and second, you can find newsworthy topics that are relevant to your brand. You can get ideas for posts from them.

Foreign resources

Choose the best foreign blogs and communities on your topic and monitor them - adapting them for a Ukrainian-speaking audience will turn them into ideas for posts and new material based on what you see, rather than translations.

To find such resources, try using Pinterest. This includes covers of blog posts that you might not find through a regular search. Enter queries relevant to the topic and follow the link to the image source.

Competitors: analytics via Popsters

Track and analyze competitors' posts. You'll understand which topics work best, which contest mechanics generate the best engagement, and which ones don't work. This way, you'll have plenty of ideas of your own for posts that you can publish with a higher probability of being popular.

Simplify your analytics with tools like Popsters.ru, which identifies the most discussed and popular posts for the period under analysis, downloads the results to Excel, and compares the effectiveness of different post formats, text length, and other parameters that affect the success of a social media post.