Generation Y, or Millennials, is one of the largest consumer groups today. As customers, they are a unique generation in every way. How do you connect with them through messaging? Read on and you'll find out what to expect along the way.

What are the characteristics of Generation Y?

Millennials are people born between the 1980s and about 2000. Of course, different sources give different timeframes, but this is a generation whose early childhood falls at the turn of the century. These are people who remember life without access to the Internet and have seen the rapid development of technology and adapted to it very early on. Since they are very good at finding information on the Internet and sharing it with each other, they have a lot of knowledge about goods and services. They read news, reviews, compare prices, and don't miss a thing.

Why should you care about Millennials?

Of course, we have to take care of every customer, but people belonging to Generation Y are extremely demanding. What do they expect from a seller? First of all, good customer service. When questions and doubts arise, it's easy to lose a customer who was initially interested in your product range. Since Millennials are accustomed to wide availability and fast consumption, only effective answers, customer care, and constant problem solving will keep your customer hooked. Otherwise, they will choose a competitor's product.

Another trait of Millennials that makes them demand a different approach is their meticulous search for information. You can be sure that before purchasing an eyeshadow palette, the person concerned will search forums, Facebook groups, and read the opinions of influencers. What should you do? Be transparent and make sure that the products are accurately described and match the description.

The environment also plays a vital role in the consumption process of Millennials. They are well aware of climate change and the impact of mass production on the world around them. To satisfy their tastes with your product, you should look for ethical sourcing of materials, suppliers and eco-friendly raw materials.

If you want to reach Generation Y and convince people in this group to buy, you need to remember that they need a little more than previous generations. That's why they are also mistakenly called the "demanding generation."

An online presence is mandatory

If you are not on the Internet, forget about your millennial fame. Nowadays, when the old media are no longer so popular, you can't expect high sales without online advertising. What should you do to appear and sell online?

• Write a blog that you can send to your store or use as a sales platform.
• Get involved in social media, which will help you get to know the community you want to reach, and the community will get to know you. It is also a good place to buy advertising.
• Create a personal brand.
• Start building sales tunnels, which are a way of direct marketing and bring amazing results.

Website responsiveness

The days when people used the Internet primarily on desktop computers are gone forever. Now that we are so busy, we often use portable devices with network access, such as a smartphone, tablet, laptop, or even a watch. It is worthwhile to have a website adapted to mobile tools so that it always works and looks good.

Communication

Generation Y people love to engage in social activities, whether in the real world or online. Creating a community is very important to them. So build a fan base around your brand that is happy to talk to each other. Communication is also very important on social media. When there is a crisis and people start posting comments, try to relate the situation and talk to people as soon as possible.

Give us a chance to participate

If you want to engage your Gen Y audience, challenge them! Make a contest, give away something, offer a discount in exchange for their commitment, or create themed content that you can share later

Values.

Millennials have their own values that they try to live by. Some of the most popular are tolerance for difference, respect for nature and feminism. Popular brands are campaigning to support these values, winning the sympathy of consumers.