Customer: MC QUERCUS. Main areas of activity: Ultrasound diagnostics, gynecology, massage, ECG.
Medicineis one of the most difficult areas for promotion. This is primarily due to very high competition, as almost all medical centers now have social media accounts.
Therefore, in our work with our client, QUERCUS Medical Center, we pay special attention to live content, constantly show the expertise of the clinic's doctors, and engage subscribers in communication
The task before the project:
- Create and design social media pages;
- Together with a specialist, develop an action plan;
- Develop a program of free and paid offers;
- Organize and conduct a drawing for free treatments;
- Organize effective targeted advertising;
- Ensure that the process of selling paid procedures is properly managed.
What was done
Choosing a promotional product
Together with the client, we developed a 2+1 offer for ultrasound diagnostics. Make an ultrasound of any two organs and get the third examination for free!
Analyzing the target audience and creating a customer avatar
We have identified the target audience for our services, which will be targeted by advertising.
Create (edit) pages in social networks.
Instagram https://www.instagram.com/quercus.te.ua/
Facebook https://www.facebook.com/quercus.te.ua
The pages had already been created on social networks, but after conducting a detailed audit and analysis, we decided to develop a brand book and promotion concepts.
Pages to be designed
First of all, we developed a logo for social networks
Then we created a bright banner
Developed templates for posts
We have fixed the current estimates
We also created a promotional post telling about the campaign we launched
Advertising
The next step was to launch targeted advertising and subsequently analyze it.
Results.
We were able to achieve the results shown thanks to the active participation of the clinic's employees, which is the only way to convey the clinic's atmosphere, show its advantages over competitors and attract potential clients.
If you are an infobusinessman/coach/internet entrepreneur, you are result-oriented and want to increase your profits, then write to us and we will definitely work together!