Shall we play a little game?

Let's imagine that Nike sends you a new pair of sneakers that are not yet on sale. Or walking down the red carpet with a Louis Vuitton bag and a new Prada suit, with a trail of incredibly delicious Bulgari perfume behind you.

Sounds great, doesn't it?

But nowadays, you don't need to be a famous actor, model, or star to become an ambassador of global brands and receive new products from them for free.

You can have 300 thousand followers on Instagram and still represent different brands.

Instagram - is not only a social network with photos and videos, but also a platform where you can earn a lot of money. This is how many new professions have emerged: blogger, social media manager, content manager, storyteller, etc. One of which we will talk about now.

"Bloggers just take pictures of food and talk about their lives. It's easy, everyone can do it"

Do you recognize yourself?

Then why don't global companies offer cooperation to all people who post beautiful photos and stories about their day?

It's because a blogger is first and foremost a brand, and then beautiful photos, etc.

Let's create your personal brand together and get closer to this goal.

So, here's the plan:

1. First, think about what is special about you, how you are different from others.

What are you interested in? Psychology? Fashion? Trends? Maybe you like to read a lot? Or are you good with technology?

For example, there are a lot of fashion bloggers writing about fashion trends, but you can present this information in a completely different way (shoot a creative video yourself, rather than posting photos from the Internet) and thus stand out from the crowd.

2. What are your values, your mission?

Let's take my story as an example. I love taking care of plants and everything related to eco-friendly practices. That is, my mission is to convey to people that they need to think not only about their desires, but also about our planet. After all, we spend its resources without giving anything in return, only destroying them and not restoring them.

3. You need to be trusted. Do you believe that the best quality sneakers are from Adidas, Nike, or New Balance, for example?

Readers should trust you, too. How do you do that? Show that you are an expert in a particular topic, advertise only what you have used yourself, etc. People follow opinion leaders.

4. Create content that appeals to your readers, arouses interest and a desire to discuss a particular topic.

5. You need to build empathy with your audience; become their friend. Organize polls, listen to their opinions, share your experiences, because there are always people who have been in the same situation.

Be simple and interesting, and then people will be drawn to you.

6. To be responsible for your words and actions, always thinking about what consequences it may have for other people and society as a whole.

Of course, this list can go on and on, but you now know the basic principles of how to create a personal brand.

It is important to develop a personal brand not only to become a company ambassador, but also to "find your own", to expand your social circle if you have your own company, thereby advertising it, for recognition, and most importantly, for self-improvement.

The main thing is to do everything with pleasure and spread this energy to others.