A headline in advertising is not just a title of a text. It is a full-fledged tool that will help you attract attention and immerse the reader in the text at the expense of curiosity and benefit.

In this article, we will tell you about 8 simple formulas for writing headlineswhich are suitable not only for advertising, but also for posts and will help your company promote itself on social networks.

Heading "directly"

It's a headline where you don't beat around the bush, but directly say what you're offering. For example, "New free checklist!", "Manicure at a special price", "English lessons".

"Indirect" headlines are the exact opposite of our first example. Their goal is to play on our curiosity. The headline should be interesting so that we want to find the answer to the question in the headline. And a more detailed answer should be in the text of the ad.

"Something new" or "news headlines".

We all want to keep up to date with the latest events, so we are drawn to read and learn about everything new. Include "news" in your headlines: "The new course is already online", "Now delivery all over Ukraine".

"How" headlines.

There is a quote: You can't write a bad headline if it starts with the word "how". For example, "How to travel on a budget", "How to double your sales", etc.

Headline questions.

The secret to question headlines is to ask about something the reader already knows, but make it clear that they don't know everything. For example, "Why don't your hashtags work?"

"Do you spend a lot of money on airline tickets?"

A call to action

In these headlines, we tell the potential client what to do. "Sign up for an SMM seminar", "Make an order now!", etc.

List headings

We all know how easy it is to perceive numbered information. That's why the headline "8 Best Headline Templates" is a great idea.

Response headlines

Your happy customers are your best advertisement. Use their feedback in your advertising! For example, "This course helped me to double my sales!".

Add progressive copywriting to your company's overall marketing strategy and you will definitely see a positive result!