Headline in creating an advertisement - is not just a title for a text. It is a full-fledged tool that will help you attract attention and immerse the reader in the text through the interest and benefits that the reader will receive.
In this article, we will tell you about 8 simple formulas for writing headlines, which are suitable not only for advertising, but also for posts and will help your company to promote itself on social networks.
1. Heading "directly"
This is a headline in which you don't beat around the bush, but directly say what you offer. For example, "New free check letter!", "Manicure at a special price", "English lessons".
2. 2. "Indirect" headings
They are the exact opposite of our first example. Their goal is to play on our curiosity. The headline should make us want to find the answer to the question in the headline. And a more detailed answer should be in the text of the ad.
3. "Something new" or "news headline".
We all want to be aware of the latest events, so we are drawn to reading and learning new things. Include "news" in your headlines: "The new course is already online", "Now delivery all over Ukraine".
4. "How" headings.
There is a quote: "You can't write a bad headline if it starts with the word 'how'. For example, "How to travel on a budget," "How to double your sales," etc.
5. Headings-questions.
The secret to question headlines is to ask about something the reader already knows, but make it clear that they don't know everything. For example, "Why don't your hashtags work?", "Do you spend a lot of money on airline tickets?".
6. 6. A call to action
In these headlines, we tell the potential client what to do. "Sign up for an SMM seminar", "Make an order now!" and the like.
7. Heading lists
We all know how easy it is to perceive numbered information. That's why the title "8 Best Headline Templates" is a great idea.
8. Testimonial headlines
Your happy customers are your best advertisement. Use their feedback in your advertising! For example, "This course helped me to double my sales!".
Add progressive copywriting to your company's marketing strategy and you will definitely see a positive result!