Forward Orto - is a manufacturer of prostheses, orthopedic shoes and wheelchairs that has been helping people live comfortably, confidently and without restrictions for many years. The brand, which has become a symbol of health care, turned to the marketing agency Dali to create a modern, recognizable image on social media and increase the reach of the target audience.

We have developed a comprehensive strategy that includes not only stylish visual content but also a well-thought-out approach to social media management. This allowed the brand to get closer to its customers, expand its audience, and show that Forward Orto is more than just a manufacturer, it is a reliable partner in solving medical problems.

What have we done?

1. Modern visual: style and professionalism in one shot

We have developed a stylish and harmonious visual that meets the high standards of Forward Orto products. The visuals combine professionalism with emotion, emphasizing product quality and human care. Thanks to high-quality photos and videos, each publication inspires trust and interest.

2. Managing Instagram, Facebook and TikTok

Social media is a modern platform for communication with customers. We took over the management of Forward Orto's pages on key platforms:

• Instagram: the main platform for showcasing stylish content and videos
• Facebook: a platform for informative publications and engagement of the older audience 
• TikTok: a dynamic and modern promotion format that allows you to reach a younger audience

3. Creating video reels: a new format for brand stories

We focused on creating dynamic video content that best conveys the functionality of Forward Orto products.

• The videos demonstrate how to use orthopedic shoes, prostheses and wheelchairs in everyday life.
• Engaging the audience through short but informative videos helped increase views and subscribers.

4. Publishing series and carousels: a deeper dive into the brand world

We regularly create a series of publications that tell in detail about specific types of products. These can be series about:

• Features of orthopedic shoes.
• Advantages of wheelchairs for different needs.
• How to choose dentures for maximum comfort.

Carousels are an informative format where we reveal details about the materials, functionality, and benefits of products. They allow the audience not only to view the image, but also to get valuable information in a convenient format.

5. Interactive stories: engaging the audience in real time

Stories are the key to quick communication with the audience. We use interactive elements such as polls, questions, and reactions to engage followers and give them the opportunity to interact with the brand.

What results have we achieved?

Thanks to the agency's integrated approach Dali Forward Orto obtained the following results:

• Increase brand awareness. Social media has become an effective tool for communicating with the audience.
• Expanding the audience. Instagram, Facebook, and TikTok pages attracted new followers and customers.
• Increased activity. Posts, video reels, and stories receive a high level of views, likes, and comments.
• Improving the image. Forward Orto is associated with quality, care and modernity.

Why choose Dali?

Our team doesn't just create content - we build strategies that bring results. When working with different brands, we always take into account their specifics, needs, and goals. Cooperation with Forward Orto - This is another example of how a professional approach helps to take a business to a new level.

Ready for change?

If you want to make your brand recognizable and successful, contact a marketing agency Dali. We know how to turn your idea into a success story!