STAGES OF SMM STRATEGY

• Analysis of the niche and competitors. Select the top 10 profiles in your niche and 10 competitors.
• "Go through the accounts with your pens, looking at the relevance and usefulness of the content, tone of voice - how they communicate with subscribers, how they design the content. Upload links to SIMILARWEB for analytics.
• Look for trends, hype topics: GoogleTrends; and what YouScan says about you.
• Clear goals. For a month & half a year & a year. For example, increase in sales/subscribers/reach; increase in audience loyalty/activity.
• TARGET AUDIENCE. Who will benefit from your content? Write it down in detail: geo, gender, age, professional activities/interests.

Content.

• Determine which social networks you need. For each, write down the goals, frequency, and headings (content plan).
• Choose a design style. In 2019, it will be a trend to use 3d, animation, fonts in photos, effects: glitch and imitation of a polaroid camera (editors: FUJIFILM, HUJI, RNI films).
• Promotion. You can use targeting, collabs and advertising on bloggers, contests, and special projects.
• Analytics & reporting. Create a table in Google docs or add a column in your content plan. Once a week, monitor the reach and engagement, highlight the most effective and the worst post - draw conclusions, don't forget about creativity, no limits, and test new things.

LIFE HACKS & INSIGHTS

• Clean bots 1-2 times a month (i-stores, accounts with many times more subscriptions than followers). Type in "x", "y", "z" in the search - often these letters are in the nicknames of bots.
• Reply to comments up to an hour - Instagram will see that you are active.
• First hour after publication Engage the audience by putting likes & comments. To help, announce in the story and boost the publication by several $. Since the first 10% who see your post decide whether Insta will show it more.
• The first 24 hours do not edit the post (it reduces the reach).

USEFUL APPLICATIONS

• Determining a random winner: FanpageKarma, getcombot.
• Banner design: canva, pablo.buffer, picture.plus.
• Mindmapping: xmind, mindmeister.
• Content planning & analytics: smmplanner, buffer, hootsuite.
• Text verification: glvrd, artlebedev.
• Shorten links: bitly, goo.gl.
• Inspiration and material sourcing: pexels, awwwards, pinterest, videos.pexels.
• Saving content from social networks: savefrom, instasave_bot.