Personal brand pressure.

Generation Z has a complex relationship with social media. They are not just struggling with smartphone addiction. They feel social pressure to build personal brands and be recognized, i.e. to have the following attributes: a lot of followers, likes, brand paintings and stars on their walls.

Brittany Hennessy, a personal branding expert and author of Influencer: Building Your Personal Brand in the Age of Social Media, says that building a personal brand as a teenager can be an important point when looking for internships and jobs.

Rapid changes in yourself.

In a black, black city, on a black, black day, a 15-year-old girl went through her Instagram photos and deleted every single one of them. The photos she had posted just a few weeks earlier no longer reflected her. It's true: teenagers change/grow up at warp speed. This is complicated by the fact that the whole world is changing. We are addicted to fresh information.

"That's not me," she told Business Insider, "I'm a different person now."
Now it selects disappearing content from Snapchat and Instagram.

Anxiety and depression.

A 2019 study by the University College London on the harmful effects of social media on adolescents found that increased social media activity is associated with mania, poor sleep, low self-esteem, and body-shaming; in turn, these points are linked to higher rates of depressive symptoms.
In a survey of American teenagers, Business Insider (2018) found that: - 1/3 of respondents found signs of social media addiction among their peers. - >50% of teenagers find social media distracting from their home life and the people in their lives.
The same survey showed that social media is harmful to the most vulnerable teenagers: those with low social and emotional well-being.

FOMO

FOMO is a syndrome of missed opportunity - an obsessive fear of missing an interesting event or a good opportunity, provoked, among other things, by browsing social media.

Billy the multifaceted

Some teenagers are stressed by the fact that some content can be seen by relatives or other groups of people whose eyes this content is not intended for. That's why they create a lot of accounts, but they're still afraid because the fucking social media algorithms know how to find your social connections. It is normal to have three different Instagram accounts: a work Instagram, a "regular" Instagram, and a "fake" or fake Instagram.