The Reels phenomenon: Why you should start shooting Reels today?


In today’s fast-paced digital age, capturing audience attention is becoming increasingly difficult. This is why dynamic and short-form visual content is taking center stage. And here’s where Instagram Reels comes in – a powerful tool for brand promotion, audience expansion, and simply creative expression.

What are Reels?

Reels are short vertical videos, 15 seconds to 1 minute in length, that can be shot and edited directly on Instagram. Music, text, effects, and other elements can be added to make them dynamic, engaging, and captivating.

Why are Reels so popular?

  • Ease of creation: Reels don’t require complex filming or editing skills. They can be shot on any smartphone using Instagram’s built-in tools.
  • Effective algorithm: Reels have a high chance of landing in users’ recommendations, even if they don’t follow your profile. This significantly expands your audience and increases your content’s reach.
  • High engagement level: Reels is a format that’s perfectly suited to capturing and holding users’ attention. Short, dynamic, and visually appealing videos make people stop, watch, and interact with the content.
  • Versatility: Reels can be used for any purpose, from promoting products and services to entertaining content, educational videos, and simply sharing your thoughts and ideas.

5 reasons why you should start shooting Reels today:

  1. Increase audience reach and engagement: Reels is a great way to expand your audience and attract new followers. Thanks to the recommendation algorithm, your videos can be seen by millions of people, even if they don’t know about your profile.
  2. Boost brand awareness: Reels is a great way to tell people about your brand, its values, and its unique proposition. Use Reels to showcase your products and services, share your customers’ stories, and create an emotional connection with your audience.
  3. Generate leads and sales: Reels isn’t just about entertainment. You can use them to drive traffic to your website, increase leads, and boost sales. Add a clear call to action to your Reels to encourage people to learn more about your product or service.
  4. Strengthen customer relationships: Reels is a great way to connect with your customers and build strong relationships with them. Respond to comments, run contests and polls to engage your audience, and show them that you value their opinion.
  5. Simply have fun! Reels is a fun and creative way to share your ideas with the world. Don’t be afraid to experiment, try new formats, and have fun!

Start shooting Reels today and experience the power of this phenomenal format!

DaliWin – your digital marketing agency that will help you create an effective Reels strategy and achieve your marketing goals.

Contact us today to learn more!