When developing a promotion strategy, you cannot do without competitive analysis data.

It will help you evaluate the market, choose effective marketing channels, adjust your positioning, and get insights from competitors. We have compiled a selection of tools for analyzing competitors. Here are 10 of them.

1. Ahrefs

Allows you to analyze competitors' websites online for for link mass, positions in the search results and study the keywords for which they receive the largest amount of search traffic. The service database contains more than 350 million keywords from all over the world.

2. Similar Web

Allows you to study information about the traffic of the resource, see the average time spent on the site, bounce rate, analyze traffic Also in Similar Web, you can find out the geography of visitors of the site, what other resources they view, and which channel brings the most the largest amount of traffic.

3. MegaIndex

Allows you to track the positions of competitors' websites by search queries. The interface includes such tools as monitoring resource monitoring, website performance counter, external link analysis, etc. Each of them has reviews, a rating, and an indicator. Each of them has reviews, a rating, and a demand indicator.

4. Alexa

Allows you to determine the visibility of the site in organic search results and generate detailed reports on website traffic (growth rate, number of external links, etc.), identify effective keywords, analyze the target audience.

5. Serpstat

A multifunctional SEO platform for finding competitors, analyzing their website advertising, links, keywords, and monitoring positions. Research of resources in the CIS countries, America, Europe and Australia is carried out using Google and Yandex search engines.

6. SEMrush

A set of tools for analyzing search results, contextual media advertising, backlinks, keywords, product ads, etc. The service also searches for competitors in social networks and determines their positions in search engines. There is a wide range of tools for comprehensive analysis.

7. SpyWords

Allows you to analyze website data by search engines, positions, snippets, URL pages, and keywords. The search engines used are Yandex and Google. The data is collected continuously, and the full cycle of updating of information takes 30 days.

8. "Topvisor"

This is a system for analyzing and checking the positions of competing websites for a specified period of time. "Topvisor is used to view competitors' resources in a particular search engine, by a specific region or groups of key queries. To do this, you need to select and set the appropriate parameters.

9. Majestic SEO

The service specializes in checking backlinks and analyzes up to five competitors' domains simultaneously. The information obtained gives you an understanding of what your own website's link profile should be like. And this is important because link data affects the ranking in search engines. systems.

10. PR-CY

Allows you to study the traffic of a competitor's website for free, evaluate such parameters as adaptability, position, content analysis, and CY (website quality index), and shows statistics on visits and (website quality index), and shows statistics on visits and views per day, month and year. In addition, you can check who owns the domain and IP.