There is a useful thing called "action triggers". Linking the desired action to an existing one. When we say to ourselves: "I'll drink water right after I brush my teeth"

In the field of online marketing, triggers are powerful tools that help your online store customers make a purchase decision on autopilot, without thinking and almost instantly.

Triggers work extremely efficiently. Unlike standard attitudes: "I will praise my subordinates when they do something good".

Two things.. First, triggers work only for goals that we consciously want to achieve. Secondly, they work much better with complex goals - the percentage of successful outcomes increases from 22 to 62%.

And the best effect is achieved by noticeable triggers directly related to the goal. For example, to comply with safety regulations at the GM plant, the shop was surrounded by bright blue tape (the trigger is "cross the tape - put on your goggles") and a blue mannequin dressed in protective clothing was placed next to the entrance gate.

Triggers make it easier to turn a desired behavior into a habit. For example, at this GM plant, the injury rate decreased by 21%.
Examples of effective triggers - Exclusive offer. This trigger is based on a simple and understandable desire of people to emphasize their belonging to a VIP group, their willingness to pay for exclusivity, for access to closed content, for something inaccessible to mere mortals.

Guarantees. A trigger that builds buyers' trust in the seller is extremely relevant and effective. What can you guarantee? Quality of products, free service for a certain period of time, refunds, exchange of goods, and other conditions.

Portfolio. This trigger also implies a reasonable increase in the audience's trust in the company, which can be achieved by flaunting your regalia, awards, diplomas, and a stand with logos of your famous clients. This creates a reputation as a professional, and the client feels that the risks are reduced and is more willing to make purchases.

Demonstration of new products. Market innovations, as well as exclusive offers, have a considerable appeal in the eyes of an interested customer. This is a good trigger for increasing sales, working on the principle of "strike while the iron is hot."