We have talked about the primacy of emotions many times before. Marketers literally go out of their way to make customers fall in love with their brand customers, because this is the only way to stay afloat and make customers to choose with their hearts, not their minds.

Love-brand

In marketing, this name is given to a brand that is loyal to the majority of customers. to which the majority of customers are loyal. This is the furniture or gadgets that you buy without looking, or cars that make you feel to feel almost like James Bond.

Global love brands spend a lot of money on marketing research and campaigns. research and campaigns, but they usually have a few tricks that work almost without fail:

1. 1. A clear story or your own on the board.

Many corporations are trying to get as close to the to the buyer, and for this purpose they use stories in advertising that could happen to you or your neighbor. Marketers literally make you stop for a moment and dream: of a luxury car, of success, of a sports figure.

2. 2. Sensuality.

And again, emotions. How can you live without them? At the same time, emotions appear even at the stage of watching a commercial, what can we say about the anticipation of the purchase and the first acquaintance with the purchased goods.

3. 3. Intimacy or uniqueness.

Consumers are delighted when they are offered a product or service that was developed specifically for him. Just three tricks are enough to make a person to fall into the trap and pay $200 for a skirt or pants instead of $30. And all why? They have a cherished tag on them!