Promoting products for extreme conditions requires a special approach. The audience interested in thermal products has specific needs and expects quick access to quality information. Marketing agency Dali has developed a comprehensive strategy for EnergyONwhich included targeted advertising, Google ads, a high-quality website with banners, and active social media. Here's how it worked.

The main promotion strategy

1. Targeted advertising is the main sales channel

Targeted advertising on Facebook and Instagram became the basis of promotion. Key steps:

• A clear portrait of the audience - military, tourists, fishermen, hunters, volunteers.
• Advertising was customized throughout the territory of Ukraine. Also used were behavioral factors. We targeted ads to users who had previously searched for products for winter hiking, military equipment, survival in extreme conditions, or bought similar products
• High-quality creatives - videos and mock-ups demonstrating the benefits of thermal heating pads.
• Testing formats - launched carousels, video ads, and photos.
• Retargeting - returning users who were already interested in the products but did not make a purchase.

2. Advertising on Google

To attract users who have already know what they need, was configured Google Ads.

Campaigns for popular queries have been launched:

• heating pads for the military
• self-heating body warmers
• chemical hand warmers
• heaters for tourists
• heating pads for extreme conditions

The ads had a high click-through rate (CTR) because they accurately responded to user requests.

3. Quality website - conversion to sales

Good advertising does not work without a user-friendly website. We developed a user-friendly, fast, and clear website for EnergyON. It was implemented:

• Fast page loading and mobile adaptation
• Convenient catalog with filters - customers can easily find the right product
• Banners with promotions and popular products - attract attention and stimulate purchases
• SEO-optimization - prescribed keywords, meta tags, fast indexing in Google

4. SMM-promotion

Maintaining pages in Facebook and Instagram enhanced the effect of advertising:

• Content strategy expert posts about the use of thermal products and real reviews in stories.
• Stories and rills with a demonstration of goods.

Active communication in the comments and quick response to customer requests helped to increase brand trust and build a loyal community

Effective promotion of products for extreme conditions requires a clear marketing strategy. Thanks to targeted advertising, Google Ads, a well-thought-out website, and SMM promotion, EnergyON has become a recognizable brand and significantly increased sales

Якщо ви шукаєте професійне просування для вашого бізнесу, маркетингова агенція Dali допоможе вам досягти високих результатів. Звертайтеся, і ми створимо ефективну маркетингову кампанію саме для вас 🚀