All customers want 100% guarantees of sales of goods and services. And preferably, to pay the SMM person after at least 1000 units have been sold...

And we understand you. You want your business to work. You want the costs to pay off. You want to make a profit.

And yes, there are marketers who promise you sales in 2 days. And even in 1 day. So what are they promising you?

Leads. They promise what you will get:

- phone number and name of the potential client;

- comments "Price?", "How much does it cost?" and so on, as such requests are often considered leads.

You can really get 1000 leads for a small price. And remember: a lead does not equal a client, because:

- they may not answer the phone;

- may not be targeted at all;

- If you don't specify the price in your ads, you may receive a ton of price inquiries, but do these questions contribute to real sales? What do you think?

And if you are also guaranteed the exact number of subscribers in a "package offer" - run, because you will most likely be cheated by bots...

What SMM can guarantee you in reality:

- that your advertisement will be relevant and shown to the target audience;

- that you will get the maximum result within the agreed budget and timeframe.

The process is the constant work of a team of people who provide:

- your positioning and marketing strategy;

- visualization of your brand on social media;

- bring new people to your product;

- are working on building a sales system;

- work not so much on the quantity as on the quality of leads.

Internet marketing - is a constant process of hypothesizing, building strategies, implementing and analyzing results. This process requires not only high qualifications, but also constant training: social networks are changing very quickly and you need to keep up with the functionality, trends, and relevance of strategies. Therefore, we need to consider both strategic and tactical marketing.

And yes, it is a challenging job with a high level of responsibility. Each project is like launching a new business of our own: we are constantly in pursuit of the return on investment of our clients.

So think twice before falling for "one hundred percent guarantees." Free cheese is only in a mousetrap. And then only for one mouse.

Do you agree?