Nowadays, the Internet has a giant impact on everyone’s life. The network allows you to easily and quickly contact other people, as well as to shop and have fun. Today, almost every sphere of life has its virtual counterpart. The same goes for real estate searches.
You must be online
It is a common saying that if something is not on the Internet, then it does not exist at all. Now this also applies to the real estate market. According to statistics, even more than 75% of people who are looking for an apartment or a house to buy or rent use mainly the Internet.
Searching for apartments or houses online is quick and easy – sitting on the couch or at your desk, you can view hundreds of offers with detailed photos and floor plans. Thanks to this possibility, people who cross the threshold of a real estate agency usually know very well where and for how much they want to buy real estate. Many people even have specific places they wish to see. Therefore, real estate agencies and brokers should also be active online.
Why is online advertising better than traditional advertising?
Both Internet advertising and traditional residential advertising must perform certain functions – informative, persuasive, reminiscent. However, these forms are implemented by other methods and means.
Traditional advertising
For example, traditional advertising, that is, in the local press (as well as on television, radio, billboards, or flyers), does not give much space to display. We usually don’t have much control over such a campaign – you can choose how it should look visually, its content and the page where it should appear. The cost of the campaign should be planned before its launch, and its future consequences should be estimated in advance. Such a campaign cannot be stopped, so there is a risk of losses. She also cannot control how many people or what kind of people see her. Nothing in the print ad can be deleted or changed in the event of an error. And if we decide to use several forms of advertising, we will not be able to determine which one works best in our case.
Internet advertising
On the other hand, Internet advertising is a unique message that a potential customer can respond to. It is on the Internet that the user chooses which ads he wants to see more of — unlike traditional ads, over which he has no influence. Online advertising is often billed only for results (this applies to Google Ads), i.e., for the number of website visits, completed contact forms, etc. Showing such ads is usually free. You can also determine its effect – you know exactly how many people saw it, how many decided to read the details and how many ended up taking advantage of the offer. If the campaign does not suit us, you can change some details or stop it completely. You can also send messages to specific recipients who may be interested in this offer.
An example of cooperation with our client
Here are the results of working with our client — VISON real estate agency. For them, we developed visuals, stories, layouts for advertising. And we also wrote articles for the site.
Stories
Layouts for advertising
Contact DaliWin and get an offer to promote your business on the Internet.
