How does targeted advertising work?

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How does targeted advertising work?

Targeting is a special feature that allows you to focus on a specific target audience, which significantly saves the cost of an advertising campaign.

There are time, interest, thematic, language, and geo-targeting.

YouTube videos, Instagram, and other social networks are the main information and sales platforms where targeted advertising is effectively used.

Launching targeted advertising looks like this:

Let's set up demographic targeting
Write a list of demographic segments you want to target.

Let's create an ad
Facebook does not allow you to save ads without sending them for pre-moderation. Therefore, it is better to send one version of the ad for review for each social segment.

Create a copy of the ad
The title, image, and body of the ad must be combined to pass pre-moderation. Selecting relevant images and writing compelling ad copy has a strong impact on higher CTR.

Choose a campaign
If you are creating an ad through the web interface, click Create New Campaign and make sure you can choose one of two budget options - constant or change your daily budget to 1.00 $.

We will conduct A / B testing
The job of an online marketer does not give him the right to a personal opinion, and if he wants to offer something, he must back it up with material facts. Testing will help you to get real numbers on the basis of which you can make the necessary decisions.

Let's take an example:

Example. - you sell toys.

It turns out that your TA (Target Audience) is primarily mothers with children, and it depends on the age group for which the product is intended.
So, you need to make sure that these moms see your advertising offer.

HOW TO DO IT?

With the help of the advertising account on Facebook "ADS MANAGER" - we can tune in to the audience we are interested in.

EXAMPLE:

Choose - Female gender, 18 to 35 years old, country (or city), and set up detailed targeting for:

Parents who are interested in kindergartens, toys, children's clothing

You can also do this:

Tune in to all parents who are interested in kindergartens, children's clothing, toys, preschools, and at the same time, make them engaged buyers and make online purchases.

You can also test the sites to which the ad leads.
For example, if we run an ad on Instagram, we can lead people to a website, landing page, Instagram profile, Instagram post, lead form, Direct or WhatsApp message, app, etc.

Test advertising campaign - is needed to identify more successful communication (Goals, Audience, Creatives, Text, Platform)

After identifying such a link, we disconnect all the others and leave the one that is more profitable for us in operation.

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