It has long been known that every online store owner should actively work on their website. The goods will theoretically be sold in the store, but you need to somehow direct potential buyers to this store.

There are many ways that focus on different forms of advertising. In this article, we will present the possibilities that relate to the most popular social network at this time.

So if you're looking for different ways to increase profits in your online store, be sure to check out how to increase sales through Facebook.

1. Start building commitment.

Undoubtedly, the first step to making Facebook help you sell through your online store is to create your own page.

When you create a store and then a profile, the first thing you want to know is the number of people who like your website, that's you plus your friends who have accepted your invitation.

Sure, it might be cool to start with, but you'll quickly come to the conclusion that it doesn't make sense. Friends won't buy all the time, so you need to look for real customers.

What's the key to making a user interested in your profile? First of all, they need to find some value for themselves. Posts that advertise products from a store are unlikely to be attractive. None of us likes advertising, so we subconsciously avoid such information.

So focus on various other posts that will make your channel worth subscribing to. You can try the following things:

• Creating product guides. In every industry, knowledge sharing is always a plus.
• Provide some interesting information - perhaps statistics with numbers, news, etc.
• Be an inspiration and share photos or quotes.
• Asking your fans something is the basis of community building. It's how you respond to user needs, advise them, and share your own experiences. This is probably the best way to connect with a virtual audience on the other side of the screen.

2. Show what you are selling.

Of course, Facebook as a social medium is focused on graphic content. So take advantage of this and post photos and videos on it.

Images are processed by our brains several dozen times faster, so when choosing something to read or watch, we often choose the latter option.

When it comes to visual content, focus primarily on product photos that show the product in use. They are real and reflect the atmosphere. Photos on a white background do not represent themselves in a store, and on Facebook, they overlay something more useful.

Our recommendations:

• Bike shop - show a video of how your products work in different conditions. Show someone using your brand during a competition (even an amateur one).
• Food product - present the recipe and the effect of using the product from the store.
• Wireless equipment - show a solution to an everyday and typical problem, for example, a video that solves the problem of tangled headphone cables.

3. 3. Organize a contest.

A great way to reach a large audience is to run a contest. This way, you can reach a lot of new users, as you usually need to share, like, or comment in a contest.

Each such action performed by the user appears on the board in the circle of friends. This gradually builds up a snowball effect, where more and more users see a post with a contest.

This will allow you to reach new customers and, therefore, can increase your sales through Facebook.

4. Use paid options.

The example above is a way to naturally build a community. There are also other shortcuts where we can reach customers using paid forms of advertising.

This is a great method, especially at the beginning of the road, where it is difficult to reach users.

The paid form is beneficial because it allows us to advertise, for example, a product from the store to certain users. Only predefined profiles of people will see the ads, for example, only men aged 30 and living in a certain area.

This is a profitable option because each product has its own potential target audience. We can also define it depending on the needs.

5. Connect the page to Facebook.

Of course, helping to increase sales through Facebook should be closely linked to the website. The connection between the page and Facebook can be done on the line of least resistance - in the form of a link to the profile (for example, an icon in the menu) or in a more complex way. This way, the page displays a window with the latest posts, comments, and the number of likes.

We say "complicated process" but it is still very easy to implement because Facebook allows you to add code that "does everything for us".

Also, remember that your Facebook profile should include information about the page. This will help users find their way not only from your store to Facebook, but also vice versa.

6. Consider Facebook chat on the website.

Another form of linking to a page is adding a Facebook chat to a store page. 

First of all, it's convenient. We don't know why, but we can say with certainty that the community is lazy. All processes are simplified, everyone wants to have everything quickly, without problems and unnecessary steps. This can be seen, for example, in Google tools that show the direction in the way data is presented on pages.

In turn, it's how chat seems fast - you ask a question, a moment passes, and we have a message. It's simple. Faster.

Perhaps this form of contact will be a recipe for increasing sales through Facebook?

7. Create a special group.

Facebook is also a group of members of a given community. In such groups, topics related to a specific industry are discussed. There is an exchange of experience, discussion and knowledge sharing. It's like a virtual forum.

Such a group can also be a way to increase sales, as it gathers people interested in a particular topic, so it is easier to sell a specific product in such a company.

8. Announce the campaign.

How else can you use these social media?

First of all, informing about current promotions and discounts.

For example, if a store has information on its homepage about an ongoing promotion that ends in X days, many users may miss it. Only die-hard fans will come to your site during these few days. Everyone else will come only when they actually need something from your assortment.

Thus, by publishing a post on Facebook with information about the promotion, we have a much greater potential for visits. Each of us browses Facebook a dozen or more times a day. So the chance that someone will see information about your promotion is high.

Of course, you can also use the mentioned group and paid advertising, and we have a way to increase sales through Facebook.

So, how do you increase sales through Facebook?

Hopefully, these few points will give you the inspiration to act and find solutions to further attract new customers.