In today's world, there is a lot of advertising that depersonalizes people and makes them take it for granted. That's why potential buyers have stopped responding to beautiful pictures and smiling faces, negating all the efforts of marketers.

Moreover, advertising has become so intrusive that many people want to get rid of watching all kinds of commercials and ads as soon as possible, which does not help improve sales. To avoid this, you need to entrust the development of a marketing campaign to professionals, as well as periodically conduct various studies aimed at studying the effectiveness of advertising products.

For example, after a series of studies, trading companies and manufacturers learned a lot of interesting things:

- Most of the advertising materials posted on the Internet are virtually invisible to users.

- Ads are often loaded in places that are not displayed on the monitor.

- Unscrupulous publishers deliberately arrange advertising materials in such a way as to hide it from the general public.

Taking into account this data, as well as the peculiarities of the human brain, as a result, the potential audience sees only 14% of advertising content.