STATISTICS

- Youtube. 2nd most visited website after Google

- Searches for "how to" searches increased by 70% in 2017-18 

- 93% of millennials watch educational videos

- 80% of users remembered the video ad they watched a month ago

- 45% of viewers stop watching the video after 1 minute and 20% after 10 seconds.

- More than 60% views are received from mobile devices

- Time viewing time increased by 60% compared to 2017

- YouTube is customized for 76 different languages (covering 95% of the Internet population)

- 6 out of 10 of subscribers follow bloggers' advice (conversion rates on YouTube are the highest of all highest among all customer acquisition channels)

- Visibility video advertising - 95% (on all other channels, cf. 60%).

APPENDICES

popsters , kedoo - analytics.

Tubebuddy - analytics + you can check competitors' keys.

KEYWORDTOOL.IO - search for keywords. Epicstars, getblogger - selection of bloggers.AUDIENCE

- Age: 49.8% - audience from 24 to 44 years old. 40.1% - 13 to 24 years old;

- Gender: Women - 38%, men - 62%;

- Topics: 

up to 18 years old watch bloggers

18-24 years old gaming, bloggers, entertainment

25-34 - children's channels, style, fashion, recipes, business, education

35-44 - gaming, children's channels, business, education

44 + - entertainment and hobbies.

WAYS PAID PROMOTION

4 main types of advertising in AdWords.

1. Bumper Ads - 6 second clips at the beginning of the video. They are not to be missed. Often, the goal: Reach.

- suitable suitable for targeted views (select keywords, audience, topic and placements);

- payment is paid for impressions (therefore, in 6 seconds it is important to quickly catch the viewer and provoke them to take the targeted action);

- post such videos via a link to avoid clogging the channel with ads;

- do more variants of videos for different audiences and think about clear STAs;

- attach utm tags to understand which ads are most effective.

2. In–Stream - from 30 seconds at the beginning of the video. They can be skipped after a certain number of seconds. Often, the goal is to drive conversions (click-throughs to the site, etc.).

3. Discovery - videos, in search results and on viewing pages. They are marked with a advertising (recommended videos). Goal: to reach.

4. KMC - banners on a website, usually above the feed with similar videos. It is created in the account: choose adaptive or display ads, specify YouTube as the placement location YouTube as the placement location, and your contextual advertising will appear in a block on the website. 

RECOMMENDATIONS BY BLOGGERS' CHOICE

- Find opinion leaders on special resources

- Choose platforms with at least 1000 subscribers (less if the topic is very narrow) and with a medium reach videos from 1000 views

- Look at the engagement. Okay, when the indicator is more than 3%

- Analyze the target audience, look for suitable x-rays (gender, age and interests of the target audience)

- Evaluate the growth dynamics of auditors (Socialblade)

- Look at the number of dislocations - if it is more than 10-15% of the total number of reactions, it is bad.

TIPS FOR YOUR PERSONAL CHANNEL

- Use the keyword and call to action in the Title. This increases the CTR. The optimal length of the title is 60 characters 

- Write more than 200 words in the description - improves ranking. Enter the main idea of the video and STA in 40 characters (this number of characters is automatically is automatically displayed during the search)

- Remove low-frequency tags and replace them with those that brought you views (in YouTube analytics)

- The impact of the first 15 seconds is of great importance. Make them as interesting and engaging

- Check peak and decline rates of views to know what is interesting/uninteresting of your target audience

- Create a playlist on a channel

- At the end of the of the video, give links to the channel, another interesting video, "subscribe to the channel". Youtube encourages video channels that keep the audience on the resource

- Do STA "post comments" and respond to them. More comments ? more positive ranking factors.

- Watch the trailer: A video that automatically starts playing when you go to a to a YouTube channel.

IMPORTANT: this is is your channel's business card, put the main information in it: Who are you? Why are you interesting? What is your USP? Why should the target audience subscribe to you?

IMPORTANT: length - about 1 minute, should be really interesting, dynamic, evoke specific emotions + strong STA.