In the modern world, you can't get far without quality design.

First and foremost, it concerns the corporate identity, which has a significant impact on the success and further growth of the company.

Can you think of any company that you think is commercially successful? We are 99.9% sure that you immediately recall not only the name, but also the logo, corporate colors, and the entire brand image. And this is not surprising, because successful companies deliberately achieve this effect, sparing no time, effort, or money. But how do they do it?

The answer: with the help of corporate identity!

It is fair to say that corporate identity alone does not guarantee the financial success of a business. But its possibilities are enormous, and its and its power is simply amazing. And in this article, I will tell you what corporate identity is style and what tangible benefits it can bring to a business.

What is corporate identity?

There is an opinion that corporate identity - is the logo, business cards and all sorts of corporate "papers". No. Corporate identity - is a broader concept.

Imagine that a company is a house. You wouldn't judge the beauty, functionality and convenience of the interior by the color of the walls alone, would you? would you? You will pay attention to the furniture, lighting, decorative elements, and the the general atmosphere in the house. This is the only way you will be able to understand whether you like the interior or not.

It's the same with corporate identity. It is a complex set of visual, linguistic, and multimedia attributes that forms a holistic image of a company:

• Logo
• Slogan
• Corporate fonts
• Corporate colors
• Corporate documentation
• Advertising printing
• Souvenir products
• Corporate website

To this list we can add employee uniforms, interior design of office premises, corporate transport and much more and much more. The unity of all these elements is called a company's corporate identity.

What tasks does corporate identity solve?

Corporate identity is an effective strategic tool that allows a company to gain more competitive advantages in the market.

There are 3 main tasks that corporate identity solves:

1.Shapes the the company's image

Corporate identity is the basis for effective communication with the with the audience. Thanks to a coherent image, consumers perceive the brand and and enter into a dialog with it. A professionally developed corporate identity allows you to manage the emotions and opinions of the audience that arise when they come into contact with the brand.

2.Identifies company

Corporate identity is the key to brand recognition. Practice shows that consumers remember better those companies that have expressive and unique corporate identity. Thus, corporate identity creates a clear and distinct image of the company, which is more effectively remembered by the audience.

3.Allows you to to differentiate the company

Corporate identity helps a company to stand out from the competition and communicate its advantages to consumers more effectively. competitors and communicate its advantages to consumers more effectively. Nowadays, this is critical time, this is critically important, as the high level of competition in the market poses a serious threat not only to young but also to established companies. companies.

Thus, corporate identity works on three fronts simultaneously, bringing significant benefits to the business. fronts simultaneously, bringing significant benefits to the business. And if the company is aimed on scaling and further development, then you simply cannot do without a corporate identity. without a corporate identity.