Before sitting down and going about their business, dogs spin in one place for a long time. For various reasons, spinning is common in herd animals. Elephants spin when they meet. Reindeer huddle together and spin slowly to protect themselves from mosquitoes. Herds of horses and sheep spin.

And we go shopping. Inside each supermarket there is a circular path along which shoppers walk, filling their carts. Interestingly, we usually move counterclockwise. But the British, Australians and Japanese do the opposite - clockwise.

And the store's task is to convince us of the quality of the products. To do this, at the very beginning of the path, a product is placed, when looking at which the buyer will automatically conclude: "fresh, good products are sold here".

Frozen meat, semi-finished products in cardboard boxes, cans of canned food or milk cartons will not trigger this opinion in the mind of the buyer. But flowers, a classic example of freshness, will. And premium stores put a tray with flowers at the entrance. Although flowers are not at all a popular and marketable commodity. Other stores, for the same purpose, place racks of fruits and vegetables near the entrance. Which should be, or at least look fresh.

That is, at the very beginning of interaction with the store, the customer's brain makes a conclusion about the quality of the products. Based on the flowers or vegetables they see. And then this conclusion is transferred to all the goods in the store. Simply put, the first impression factor is not only about people