If there are too many rules, innovations disappear
There must be only one supervisor for each subordinate
Give the consumer the impression that something is always happening in the company, that she is alive

It’s easy to complicate, it’s difficult to simplify
All communications should facilitate the sales process
You will never solve the problem if you think the way those who created it
A strong team is needed, because the mediocre team produces mediocre results
Do not put an equal sign of activity and productivity
The strategy should be one that is easy and easy to implement. Choose actions that are easy and fun for you
To win – you have to play

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