Imagine opening the Instagram app every day (or maybe even several times a day) and checking out new posts. As always, you come across a photo published by “McDonald’s Ukraine”: a catering company. You love the brand, but more importantly, you love their account.

McDonald’s Ukraine publishes all their graphics in a single, unique style, which makes their profile look professional, original, and artistic. It also uses a custom hashtag that customers use when they want to be tagged on a business account. This brand already has more than 200,000 subscribers.

What are the benefits of this? Here are 4 reasons why you should be on social media!

1. Increasing brand recognition

Many people use social networks. If you don’t launch your profile there, you won’t reach hundreds or even thousands of users who are potentially interested in what you have to offer. Research shows that on social media platforms, we can effectively build audience engagement—through comments, likes, shares—and this significantly increases brand awareness in the marketplace.

We also have the option of placing links that lead directly to our site, thereby increasing traffic to the site.

2. Attracting new potential customers and increasing conversion

Advertising on social media platforms is very effective because it reaches interested users who are already following our content. To increase conversion, it is worth organizing advertising campaigns:

• Contests with prizes in exchange for comments and shares.
• Live meetings where we will announce new products and other announcements.
• Offers in the bio section, which regularly displays the latest offers.

You can also run extremely effective social media advertising campaigns.

3. Establishing relations with clients

It is on social media platforms that we create the best relationships with your followers. Posts are the perfect place to interact with users, so take your time to respond to comments and questions, and share what they’re posting online about our products.

Don’t forget feedback: we need to ask customers what they think about the company and let them know how important it is.

4. Learn about the competition

Analysis of the communication strategy of companies allows determining which measures have a positive effect. In addition, we can organize our marketing in a way that differentiates us from others. This will effectively translate into brand awareness among followers. In a word – only pluses!