In a company where it is customary to fear and deny failure, people, knowingly or not, avoid risk. They go in a proven, safe way. Their activity will be a repetition of the past, devoid of any innovations.

Discussing failures and their consequences is not just a theoretical exercise. We must … better understand what is happening and remove the barriers that hinder the creation of an ideal creative environment … The goal is to separate fear and failure – that is, to create an environment in which making mistakes does not inspire fear in the hearts of employees.

To consider the absence of conflict as the optimal state is the same as to consider the optimal state as a sunny day. But we like a sunny day only when the sun appears after rain.

In some types of work, there is simply no other way to learn – you put yourself in an unstable state, and then find a way out.

Trust does not imply that people will not make mistakes. True trust means that you trust people even when they are wrong

When it comes to creativity, suspense should not be considered an enemy. If we give her enough space, and don’t try to avoid it with all our might, she is able to give us inspiration and originality.

“It is not enough to be open to other people’s ideas.” Working with the collective mind of employees is an active and ongoing process. You, as a manager, must draw ideas from employees and encourage them to participate actively.

Improving, simplifying and cheapening the work process is an extremely laudable endeavor, and we must constantly work in this direction – but this is not the goal. The true goal for us is to create a great product.