It is no secret that the era of the print media is coming to an end. However, the circulation of some newspapers, such as The Financial Times, is growing. The same situation with sites. It is believed that they lose their relevance, and users spend time only on social networks. But sites continue to take a solid chunk of traffic, so it still makes sense to write articles that come out in the top search engines.
Rules for writing an article
For an article to be highly praised by a search engine, it must be written for people, that is, it must contain useful information. First you need to decide on a topic. It should be relevant for at least the next two years. Which articles are popular:
- Reviews of new gadgets, cosmetics, services.
- Articles with answers to popular queries, such as “How to become a freelancer”.
- Materials such as “10 popular dishes” or “7 interesting ideas for content”.
- Articles with references to authoritative sources.
- Resonant content that will cause a flurry of comments and reposts.
The next item will be monitoring the sources and drawing up a plan. It is desirable to consider the most logical structure of the text (if it is not specified in the TOR). Then you can proceed to the text itself. It is not necessary to write an article correctly at once, you should first state all the facts. If possible, it is desirable to return to the text the next day and rewrite it in other words – the best result is guaranteed. Next you need to read the text. Of course, it is better to do it in paper form. Are the bugs fixed? You can start working in a text editor. The article should be as easy to view as possible. Use lists, paragraphs, headings, quotes. Read the text again, literacy is the basis of quality sex. If done correctly – in a few weeks the article will appear on the first pages of the search engine.