Entering the market, small entrepreneurs are interested in how to stand out against the background of well-known brands and successful businesses, if they do not have extra funds for marketing.

However, it is worth paying attention to several aspects that we can take care of so that our free actions bring the desired effect; and also in the case of paid activities, social network algorithms greet them. What are these methods? Read below.

Regularity

Small businesses can quickly become discouraged if they fail to see the desired increase in followers in a matter of weeks. At the same time, recognition in social networks does not come instantly – it starts slowly. The key to success is regularity, i.e., publishing content at least once a week. Why does it matter?

Users who entered the profile want to quickly find out what this brand is new. If they don’t find structured content there, they will lose interest. In addition, subscribers want to know when new publications will appear and what to expect from a particular business. That’s why it’s important to post wisely.

Variety

Social platforms are constantly evolving. It’s not enough to post the same thing every week – you need to look for interesting content and formats. It is worth using all the possibilities of Facebook or Instagram in your practice, and they have a lot to offer! You can use:

• photos, illustrations, as well as video recordings,
• poll,
• live broadcasts,
• practical manuals,
• Q&A, i.e., questions and answers, when the company answers users’ questions,
• product presentation,
• sharing content from customers,
• and even memes.

The latter is especially worth mentioning: according to HubSpot, funny content gives the best results, so every marketer should be friends with memes.

Over time, any brand that pays attention to its online promotion will learn what interests its users. The number of likes, shares, and comments will tell you about it.

Quality over quantity

It’s not always good to post every day. If you have nothing interesting to say, sometimes it is better to remain silent. Not only do social platform algorithms recognize valuable content and penalize spammy profiles with less reach, users simply stop following this type of fan page.

The conclusion is simple: quality is better than quantity because it is better to have fans who look forward to one post a week than those who are tired of reading about nothing every day.