You often look at your competitors' websites for inspiration and compare it to your own. And you conclude that your website pales in comparison to your competitors. You think: unfortunately, I don't have a software package from Adobe and I can't afford a graphic designer. This all affects the visuals of your website. This kind of thinking is wrong and can have terrible consequences. The error of such thoughts is that in many cases, the competitor also does not use the services of a graphic designer, but knows Photoshop, Illustrator or Corel only superficially. The problem is that our competitors use graphic processing tools that are available online for free. Become a content marketing specialist.

Online photo processing programs

• Snapp- is a simple tool for creating graphics for social media, blogs, or advertising banners. Snapp automatically adjusts the size of the graphic to fit the environment. In addition, it offers a large photo database and allows you to send graphics to social networks without leaving the program.
• Canva- is another very intuitive tool for creating graphics without downloading Photoshop. Canva has many features that give us many possibilities to create. The program allows us to align and crop photos, add texts, textures, tooltips, icons or stickers. We can apply various filters to photos, improve their sharpness or colors. The program also allows you to create collages that are popular on the Internet. It has many other features, including the development of graphic layouts and website functionality using the drag-and-drop tool. When the base is ready, the program allows you to turn it into a fully functional mockup.
• PicMonkey - is an alternative to both of the previous tools with similar functions and uses.
• Fotor - like the previous tools, Fotor also allows you to process photos, create graphics, collages or HDR effects. In Fotor, we can also retouch photos. To remove wrinkles or red-eye, you can improve the shape or whiten your teeth.
• Free tool for photos - The last of the five programs presented is Photoshop with free online access.

Tools for creating infographics and charts

•  Piktochart- is a great tool for creating various types of graphics that we can use almost anywhere, on a blog, social media, online advertising, and in print. Piktochart allows you to create infographics, charts, maps, and icons. The program also has its own photo database.
• Easy - The tool offers us thousands of templates with infographics that we can freely edit and use for our own use.
• Infographic- is a tool that specializes in infographics, charts, and interactive maps. The level of this application is best demonstrated by its clients, including Euronews., TomTom, Skyscanner .
• Thinglink- is a tool that specializes in interactivity. Interactive infographics, interactive maps, interactivity for e-commerce, etc. Thanks to this program, we can, for example, mark our location on a map, and when we hover over it or press a certain button, a window with a photo or information about us will appear.
• Tableau Public - A tool that visualizes data is the easiest way to describe Tableau Public.

Create your online presentation

• Prezi- When you say presentations, do you think of PowerPoint? Well, you don't have to. There are many tools at our disposal today, and one of them is Prezi. It is probably the most popular tool for online presentations.
• Emaze - We can also create great presentations with this tool.

Various applications

• Animoto - The tool allows, for example, to connect to Instagram or Facebook and create animations taken from there, photos, or videos. Animoto also allows you to create marketing movies or slides.
• Magisto - is an app that automatically transforms your visually unappealing videos into ones that will grab your audience's attention.
• Great screenshot - is a Chrome extension that allows you to take screenshots and edit them before saving them to your computer.
• Screencastify- is another Chrome extension that allows us to create screen broadcasts, i.e. movies that show what is currently happening on your computer screen. A useful tool for creating tutorials.