3 terms – SEO, SEM and SMM. What do they mean?

Not all programmers, marketers, and entrepreneurs who own websites have often ever heard terms like SEO, SEM or SMM. We suggest today to talk about these abbreviations and their meaning to us.

These acronyms have already appeared on the Internet. But what do these terms mean, and what is the difference between them? Let us define each of them and what sets them apart.


Google defines SEO (search engine optimization) as: “improving website presence in organic search engine results.”

It may seem very simple to you. But in essence, it’s a process of improving the visibility of your site so that it fits well in the search results. In other words, these are optimization methods that help increase the likelihood that a site will appear on the first or second page of search results.

In specific terms, SEO is about creating quality content that is up-to-date and unique, as well as linking to other websites. Of course, SEO involves a lot of work, but if you follow all the basic rules, then you will move in the right direction to improve the web presence of your site.


Sometimes these acronyms can be used in pairs – SEO and SEM, and some others consider them synonymous. In fact, while they may make sense somewhat similar, today they are different. The definition of SEM (search engine marketing) would be: “the use of online advertising in search engines to allow visitors to find your site. SEM is often used with pay per click (PPC model), which is only charged to advertisers when a user actually clicks on your ad. “

Thus, SEM may contain the creation of paid advertising campaigns, for example, through the Google Ads platform. This process covers campaign creation and results that can be accurately measured to increase productivity gradually. This is, among other things, the fastest way to show your site at the top of search results.


This acronym stands for Social Media Marketing and is closely related to SEO and SEM. Here, too, she manages the strategic movement of online customer communication with businesses across various social profiles and running paid advertising campaigns for her website. These advertisements are not on search engines but on different social networks. The most famous example is Facebook and Instagram ads that show the full potential of SMM in action.

The idea of ​​DaliWin agency is to combine all these terms – SMM, SEM and SEO in digital marketing for business, to expand your client base and increase your site’s ranking and rankings among competitors.