Imagine you open the Instagram app every day (or maybe even several times a day) and browse through new posts. As usual, you come across a photo posted by McDonald's Ukraine: a catering company. You like the brand, but more importantly, you like their account.

McDonald's Ukraine publishes all of its graphics in a single, unique style, making their profile look professional, original, and artistic. It also uses a special hashtag that customers use when they want to be tagged in the company's account. This brand already has more than 200 thousand followers.

What are the benefits of this? Here are 4 reasons why you should be on social media!

1. Increase brand awareness

Many people use social media. If you don't launch your profile there, you won't reach hundreds or even thousands of users who are potentially interested in your offer. Research confirms that on social media platforms we can effectively develop recipient engagement - through comments, likes, shares - and this significantly increases brand awareness in the market.

We also have the option of placing links that lead directly to our website, which will increase website traffic.

2. Attract new potential customers and increase conversion

Advertising on social media platforms is very effective because it reaches users who are interested in the offer and already follow our content. To increase conversion, it is worth organizing advertising campaigns:

• Contests with prizes in exchange for comments and sharing.
• Live meetings where we will announce new products and other announcements.
• Offers in the bio section, which regularly displays the latest offers.

You can also run extremely effective advertising campaigns on social media.

3. Establishing relationships with clients

Social media platforms are where we build the best relationships with your followers. Posts are the perfect place to interact with users, so it's worth taking the time to respond to comments and questions, as well as share what they post online about our products.

Don't forget about feedback: we need to ask customers for their opinion about the company and let them know how important it is.

4. Learn about the competition

Analyzing a company's communication strategy allows us to determine which activities have a positive effect. In addition, we can organize our marketing in such a way as to distinguish ourselves from others. This will effectively translate into brand recognition among subscribers. In a word - only advantages!