AIDA

This is is a classic model of communication with the audience. It is based on the idea of to engage the audience in stages. What you should do:

Attention - to catch the eye.

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Interest - to attract and retain them.

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Desire - to arouse desire.

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Action - Call to Action (CTA).

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AICPBDWN

Like AIDA, but a more extensive version.

Attention и Interest remain, after which and then leaves:

Credibility - an argument to the client's question "Why should I believe you?"

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Prove - prove the argument (facts, figures, cases).

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Benefits - list all the perks.

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Deficit - Create a sense of scarcity.

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Warn - what will happen if you don't do the the target action.

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​Now - motivate them to take the target action as soon as possible.

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PS

The principle of of creating an advertising message based on the audience's problem.

Problem (problem) - aim for the main pain/fear/problem of the audience.

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Solution (solution) - give the opportunity to to solve the problem.

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CTA (call to action).

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WOW

The model of an advertising message, when we focus on the wow effect and start with by solving a problem.

Solution (decision).

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You (who are you) - briefly describe the product/company.

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STA (call to action).

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DES

Description. (description) - start with a description of the of the company/product/service.

Education (training) - tell us more about the product, show HOW your offer can be used to solve specific tasks/problems of the client. You can share your experience from your successful cases (how you solved a particular problem).

Stimulation (stimulation). Explain the benefits of your offer, tell the USP and stimulate the target action (STA).