Show this article to your marketer if you notice that your advertising budget is going down the drain. Better yet, of course, in advance.
With these methods, you can get results even with a small amount of money.

 Retargeting visitors and customers

We all know that it takes more money to acquire a new customer than it does to get an old one back. Here are some tips on how to use retargeting to get old customers back:

• it is important to segment users
• develop a separate campaign for each group
•  for Google + Facebook + Instagram, you can make specialized messages with discount offers and keep these campaigns separate from other advertising campaigns.

Example: For B2B, one way to increase conversions is to create mid-funnel remarketing campaigns for targeted customers who did not convert to transactions.

Alternatively, you can offer case studies or free valuable online presentations in which you can already talk about the most valuable offers.

Precise keywords and negative keywords

• Search query reports should be used to the maximum extent possible.
• Keep track of new keys that work better
• Track undefined keys that may attract untargeted clicks
• The traffic should be clean, be sure to make a list of minus words of irrelevant search queries.

Allocate funds to the areas that work most effectively.

• Geography.
• Device.
• Time of day and day of the week
• Audience.
• Family income
• Demographics (age and gender)

For example: in the B2B niche, conversion drops on weekends. Just don't advertise on Saturday and Sunday to save money. You can also target by various indicators, including device model, display schedule by time and day of the week, and income level.

 Adjustments for geotargeting

This will also allow you not to capture the entire audience and receive untargeted clicks, but to concentrate on the place where your potential customers are concentrated, for example, if you know what neighborhood or even residential complex they live in.

Using Look alike targeting

Look alike is a type of behavioral targeting that shows advertising materials to users who are similar to the current audience of a website in terms of behavioral characteristics. Based on the analysis of the data obtained, patterns are formed to find the audience.

The idea of targeting is simple: A target audience with specific interests and needs can be identified by similar online behavior, such as performing certain targeted actions, visiting certain pages, or, conversely, leaving a website.

For example: set up for similar people who have already made a purchase on your website, or left requests, etc.
This is exactly the case when you need to attract more customers, but you don't have the money to do so.

Another option is to sign up for a consultation with us.
We keep track of every penny in your advertising budget. We regularly conduct consultations for both owners and their employees.