9 big mistakes of SMM specialists

Leading Digital Agency Since 2001.

9 big mistakes of SMM specialists

When creating a Facebook page, you should think in advance about what information you are going to generate and for whom. You should understand in advance:

  • What to create?
  • Who should I write for?
  • How to set up conveyor production of content?

Before you dive into the stormy waters of social media marketing, it's worth learning the 9 main mistakes that SMM specialists make.

  • Do not fast too often

Brands are recommended to post 1-2 posts per day. Media and other media projects - 5-10 posts per day. It is terribly annoying when a stream of commercial posts pours into the feed.
Tip: approve a publication schedule that does not irritate your target audience.

  • Interact with people in the comments

Marketers often forget that they are dealing with real people. If you are approached, even with a stupid question, answer it. Lack of interaction is an indicator of disrespect for your subscribers.
Tip: approve a communication policy - who should answer what questions and in what time frame to your subscribers.

  • Don't argue with subscribers

If you have irritated subscribers who are spewing bile and discontent, calm down and respond in an official tone, without emotion. Perhaps it's a trick of your competitors, so you need to save face. Perhaps you have a really dissatisfied client - solve their problem. But do it calmly and with a smile.
Tip: Include in the communication policy the rules for dealing with "acute" situations. Who should respond in what terms and in what tone of voice.

  • Do not delete negative comments

Even if a super negative comment is left to you, don't delete it. In fact, never delete negative comments. Ever!
Tip: Include in your communications policy a procedure for dealing with negative comments. Comments should be categorized and given to specific people for processing.

Comply with rules, agreements and laws

If you run contests and other social media events, make sure you comply with all the formalities. Contest rules and participation rules should not contradict the privacy policy, other regulatory documents of a particular platform, and federal laws.
Tip: approve the regulations for preparing and holding special events.

  • More diverse content

Don't use one type of content for your posts. For example, only photos or only comics. Publish a variety of content to attract people with different models of information perception - sound, video, graphics, text.
Tip: in the publication schedule, make a breakdown into different types of content based on the preferences of your target audience.

  • Use all the features of the platform

Social media offers rich opportunities to attract and retain loyal followers. For example, applications or wiki markup for page "leads". Don't be afraid to experiment, use everything that the platforms offer.
Tip: conduct research on the marketing opportunities of various social media. Develop a strategic plan for the development of branded accounts.

  • Answer everyone

Social media users who are not followers of your account may mention your brand. These mentions may include a question to the brand, an unsolved problem, or praise. A timely response from the official brand account can significantly increase loyalty and attract new followers. The average response time should be no more than 6 hours during business hours.

Tip: It is necessary to establish monitoring of brand mentions in social media. And work with brand mentions on a regular basis.

  • Don't remove subscribers from groups

Many brands believe that being present on social media is only necessary to attract customers to the corporate website. This is not entirely true. If you send your followers to your website all the time, they will quickly scatter. You should link to your website or individual pages on it only when it is appropriate to the context of the situation. For example, a subscriber asked for a link to your product catalog. Or you confirm your answer with a link to the FAQ section on your website.
Tip: Include in your communications policy the rules for publishing links to external resources.

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