Competition in the car service market has increased significantly, and in order to stand out among competitors, it is important to have not only high-quality products and services, but also an effective promotion strategy. The company TurboWest, which specializes in turbocharger repair and turbine sales, turned to our marketing agency Dali to create a strong and effective presence in the online space.

We developed a detailed promotion strategy for TurboWest, including comprehensive work on social media, launching a functional online store, and implementing SEO optimization, which has already led to a significant increase in their awareness and popularity among consumers.

Active management of Instagram and Facebook

One of the first tasks was to create and Manage TurboWest's Instagram and Facebook pages. Social networks are an integral part of modern marketing, as they provide an opportunity for direct communication with the audience, building trust and constant feedback.

We have developed a special content plan for social networks, which is aimed at the target audience - car owners, car enthusiasts and those in need of repair services.

Content includes:

• Turbine reviews, their characteristics and advantages
• Video and photos of the turbocharger repair process
• Tips for safe car operation
• Recommendations for turbine maintenance and care

Such materials not only demonstrate TurboWest's expertise, but also maintain constant interest in the brand and attract new customers.

A powerful brand in red colors

An important component of promotion is visual content. For TurboWest, we developed a unified style that makes the brand easily recognizable. Main corporate color - red. It is a color that is associated with power, speed, confidence, and it is perfect for a company that works with automotive equipment.

Visuals for posts and stories were created in this style, which makes the brand's communication unique and distinguishes it from competitors. All graphic elements, photos and advertising banners support the idea of TurboWest's power and reliability.

New stories: more interaction with the audience

One of the key aspects of our work is the creation of story for Instagram. Stories allow you to keep your audience engaged by offering quick updates and interactive elements such as polls or reactions. Thanks to the constant updating of stories, we have achieved an increase in user engagement, which has increased brand loyalty.

Functional online store TurboWest

One of the most important stages of our cooperation was the creation of online store. We have developed a website that allows customers to conveniently browse the product range, get detailed information about turbines and repair services, and place orders in a few clicks.

The main advantages of an online store:

• Simple interface: customers can quickly find the information they need
• Mobile version: adapted for smartphones and tablets
• Integration of payment systems: convenience of online payment
• Convenient search and filters: the ability to easily find the right turbine or service

The launch of the online store helped TurboWest significantly increase the number of orders and the convenience of customer interaction.

SEO optimization: growth of organic traffic

SEO optimization is one of the key aspects of a company's long-term success on the Internet. We put a lot of effort into making sure that TurboWest's website was well optimized for search engines, which allowed us to increase organic traffic and attract new customers.

Our SEO strategy includes:

• Content optimization to meet key requests
• Setting up metadata to increase the visibility of the site
• External SEOincrease the number of quality links to the site
• Download speed: improving the technical aspects of the site for the convenience of users

Branding and recognition

Branding plays a huge role in a company's recognition. We work to ensure that TurboWest has been associated with reliability, quality and professionalism. All our advertising materials, visuals and social media messages support this strategy.

Importantly, thanks to its red color and unique identity, the TurboWest brand is already recognizable among a wide range of consumers.

Quality communication with the client: the secret of success

One of the key success factors is quality communication between the Dali marketing agency and our clients. We are always in touch with the TurboWest team, promptly discussing all issues and adapting strategies depending on market needs. This approach ensures the effective achievement of goals and continuous improvement of results.

Our cooperation with TurboWest is an example of a comprehensive approach to business promotion. From managing social media and creating an online store to implementing SEO optimization, all these steps have helped the company significantly increase its visibility and attract new customers.

Ready for change? If you want your business to become recognizable and competitive, contact a marketing agency Dali. We will develop a unique promotion strategy that will allow you to reach new heights!