Despite the fact that companies spend huge amounts of money on market research, about 80% of all new products and services fail or do not bring the expected profit within the first two quarters!

Today's businesses need to focus only on individual preferences, social conditions, context, and other subconscious factors that encourage people to buy your product/service.

Impressions from contact with a salesperson become much brighter if they are, This effect is due to the complex interplay between a person's consciousness, brain, and body, as well as their social circle.

When you choose a sales team, you should choose a person who can positively color the customer's opinion. If the customer's memories of this event are associated with other positive events in their minds.

People do not think in phrases. The human brain produces an electrochemical reaction that is perceived as a thought. Most often, this process is initiated by external stimuli. Only then is the thought absorbed into verbal form. Therefore, to sell better, try to impress a person emotionally!

Up to 80%, information is transmitted non-verbally. It is believed that the lion's share of information is perceived by humans through reading and observation. However, when people communicate, information is transmitted through body movements, tone of voice, visual cues and eye contact. Scientists call the combination of the semantic content of speech with intonation a paralanguage. People understand paralanguage better than other means of transmitting information because our ancestors communicated orally long before the advent of writing. Unfortunately, marketers often analyze only either spoken or written language, overlooking the much more informative paralanguage.

Use metaphors to sell more! The power of metaphors cannot be underestimated. Understanding the world is made easier through the use of metaphors, which create new connections between the imagination and accumulated experience. Metaphors are the engine of imagination.

Emotions are no less important than rational thinking. Most marketing professionals, when studying the interests of the audience, pay attention exclusively to those requests that have a rational basis. At the same time, they ignore emotions, which, however, play no less important a role in making a purchase decision than reason.

Memories tend to fade and change over time. Metaphors stimulate memory and influence what associations consumers make with products or brands. Many modern marketers have recognized the importance of metaphors and are developing products based on metaphorical associations suggested by consumers themselves.

Thinking is not only about oral speech, although the latter plays a huge role in the course of thought processes.

Try to provide positive impressions to your customers when they buy your product. Memories are formed when a thought is associated with a certain action. A study has shown that women who shopped with their children did not remember the unpleasant events that happened to them when they visited the store. In other words, positive impressions of shopping with children overshadowed negative memories.

When you come across a completely new idea, you shouldn't immediately start criticizing it. It would be better to think about what the value of this idea is if it turns out to be correct.

Memory can be divided into two levels: explicit, from which memories are easily retrieved, and implicit, which can only be accessed with the help of special "cues". Such a clue may be a preliminary acquaintance with the product, which will prepare the ground for the formation of positive memories in the consumer.