Case. Online store “Your Season”

We increasingly encounter in various online stores an ineffective approach to working with Instagram & Facebook or none at all. And what’s wrong?

– Incorrectly set pixel. A pixel is a code that is installed on a site, it reads and collects the necessary events. By pixel, you can gather audiences, retarget and create a similar audience based on them (lookalike). Most often only 2-3 events are set up or some events are read as one and should be different.

– Campaigns run inside Instagram on Instagram. Thus, you do not collect data that could collect a pixel from the site, namely: adding to cart, placing an order, viewing the product card and others.

– Audiences gather “in a mess” – from different interests, which make no sense to mix.

– Strive to get the lowest possible cost per click, but if you look at the end result, the selling price is high.

– They try to make a complex and design creative, but in our experience, simple layouts with a specific message work.

– They do not optimize advertising companies, but simply create new ones.

– No thoughtful offers for customers.

Now let’s move on to our case.

Online store “Your Season”