In business, as in auction the starting price is a bar'yer for entrance. The lower the price, the more people will be able to participate in the auction. to participate in the auction. And the higher it is, the opposite is true. The more people visit your page, the greater the social influence factor: "look, everyone needs this service". This is exactly what automakers do when they offer basic equipment cars and optional elements. This is also how is how the Fiverr service is organized to receive orders, you have to set the lowest possible price, and additional services are charged at an additional cost.
Plus, trading from a low price encourages participants to take more steps. And the more steps we take, the more we want to win. It's the same as in personal relationships - the more time and money we spend to "win" a partner, the more we like them.
So, set the lowest possible price, but don't forget to add the cost of additional services.