If your ad is aimed at describing the product, telling how cool and irreplaceable it is, you'll hit a wall!

You need to tell about your client in your advertising. Who he is, what he is and how he is.

The consumer has become selfish. When, 10 years ago, you could load him up with an eloquent speech about how this product is unsurpassed. Now, the client wants to hear about himself. Why he needs this particular coffee, this particular powder or these particular sweets. What are his personal problems that your product will solve.

Here's an example of an advertisement for winter tires. What words do they use to advertise it?

"Reliable, inexpensive, made in Germany (Italy, France, etc.)"

From these words, it is not clear how reliable it is? Will it last a lifetime?

How inexpensive? At the price of a Chinese one? Then how can it be reliable?

Made in Germany? So what? The factory may be Chinese.

You generate a huge number of unnecessary questions in the client's head that he does not need! He would have been ready to buy your product, but after reading this whole list, he thinks, "Why not go and look in other stores?"?

And now you've lost a client! Do you think this is a one-time situation?

Keep thinking like that!

Read this example for contrast:

"The tires are of high quality, the car will not skid on ice, you can easily climb a mountain even in ice. And even thawing is provided - you will not go aquaplaning on these tires. And there's also a guarantee for the safety of the studs with a mileage of up to 10,000 km"

Isn't that better?

And now I'm going to tell you the secret to having tons of clients. Do you know what it takes to sell like the Wolf of Wall Street?

Put yourself in the customer's shoes, think like them, be interested in what the customer is interested in!