Promoting medical services in the online space requires a comprehensive approach and a thorough strategy. For our client - dentistry Master Class, which specializes in pediatric dentistry, we developed and successfully launched a targeted advertising campaign on the platforms Instagram and Facebook. This process included several important stages, each of which contributed to the achievement of excellent results and a significant increase in the number of inquiries from potential patients.

Filling Instagram and Facebook accounts

Before launching targeted advertising, it was important to prepare Master Class Dentistry's social media pages. We filled Instagram and Facebook accounts relevant and useful content aimed at parents looking for quality dental care for their children.

The main topics for publications were:

• The importance of preventive examinations for children
• Features of the treatment of milk teeth
• Tips for caring for children's teeth
• Advantages of modern treatment methods in Master Class

Thanks to high-quality content and thoughtful design, we have created a professional brand image that inspires trust among parents.

Development of advertising creatives in corporate style

The next step was to create effective advertising creatives. For this purpose, we have prepared several variants of graphic and video announcements, following the corporate style of Master Class. Usage. corporate colors of dentistry - white, gold and black - allowed us to ensure brand recognition in every ad.

We created different formats of creatives:

Such creativity allowed us to attract the attention of the target audience and encourage parents to visit Master Class for dental services.

Launching targeted advertising

After preparing advertising materials, we launched targeted advertising on Instagram and Facebook. The campaign was customized to reach the target audience - parents with children looking for dental care or planning their first visit to the dentist.

The main stages of setting up:

• Definition. target audience: we targeted parents with children aged 2 to 10 living in the city and its environs
• Settings. targeting by interests: they chose categories related to children's health, dental care, and family services
• Retargeting: attracted an audience that had already visited the Master Class website or interacted with the content on social media

We closely monitored the results at every stage, constantly analyzing performance indicators.

Analytics and optimization: the way to success

One of our main tasks was to constant tracking of results advertising campaign and its optimization. We used analytical tools to measure the effectiveness of each ad, analyzed clicks, interactions, the number of requests for advice, and conversions.

As a result of our work, we have achieved excellent results:

• Increase in the number of requests for a consultation on pediatric dentistry
• Increasing the recognition of Master Class dentistry in the region
• High level of interaction with ads

Thanks to the constant optimization campaigns, we were able to maximize the effectiveness of the advertising budget, providing excellent results for the client.

Our experience of cooperation with dentistry Master Class proved that well-tuned targeted social media advertising can significantly increase the number of inquiries and improve brand awareness. Thanks to our integrated approach, which included account setup, creative development, and analytical support, we achieved high results in a short time.

Ready for a successful start? If you are looking for a professional team to launch targeted advertising, contact a marketing agency Dali. We will help you attract new customers and achieve your business goals!