Right now, you should focus as much as you can on how you present your product and how it will be perceived by your potential customers. Facebook has provided some tips to help companies increase direct online sales.
Here are 5 key points that Facebook strongly recommends checking:
1. Is your site adapted to mobile gadgets?
Facebook advises brands to re-check all elements of the process – from viewing to purchase, to make sure it is optimized and designed to meet the needs of mobile users.
People expect unhindered shopping using their phones and other mobile devices, especially when ordering. Make sure the ordering process on your website is mobile-friendly.
2. Will customers be able to place an order with a minimum number of clicks?
Remember: the more steps you take to make a purchase, the fewer people will go through it.
Requiring the buyer to add their position or last name, date of birth in total adds up to 11 clicks and can scare customers. Review the ordering process and eliminate all unnecessary steps for the buyer.
3. How fast does your site load?
Google has added page load time as a ranking factor because people hate websites that load slowly.
The same goes for e-commerce pages: if a site takes too long to load, users will simply stop trying and move on to something else.
4. What payment methods do you accept?
If your customer does not find the opportunity to pay for the goods in installments, or you offer only a full prepayment without the ability to order cash on delivery – be prepared for the fact that your purchase will not happen. Providing customers with more payment methods can help increase your online sales.
5. Is there a possibility of exchange and return, what exactly is the process?
Facebook also notes that companies must clearly state their return and exchange policy to inform in advance how customers can deal with any potential problems. In this way, you will close almost the biggest fears and anxieties of the customer, which at this time deter him from buying.
In the high season you should be fully armed, so follow Facebook’s advice and you will have incredible sales this holiday season!
