Keywords are at the heart of every Google Ads campaign. It doesn’t matter if your campaign is well or poorly optimized, if you don’t have the right keywords, you may run into a problem.
The more accurately the phrases and words are determined by which the ad will be displayed, the more effective contextual advertising is both in terms of impact and cost.
Google Ads Features
What features of the system should you know before starting on an advertising campaign? If we talk about the shortcomings of Google Ads, we can only name the problem of paying, but the presence of a Visa credit card easily solves it. The company also provides advertisers with special coupons that allow them to receive additional bonuses when replenishing an account for certain amounts. Thus, the advertiser can save up to 30% of the budget!
5 easy steps to optimize keywords
1. Regularly update your negative keywords list
Negative keywords are one of Google Ads’s most powerful features. When you set up your campaign in Google Ads, you’ll find the keywords that will trigger your ads.
But sometimes, Google Ads, to get more views and clicks for your campaign, shows your ads for search queries that aren’t targeted to your business.
Keywords are at the core of every campaign in Google Ads.
2.Use exact match for high frequency searches
When you conduct a keyword analysis, identify those keywords that are the most targeted for promotion and popular in terms of search volume. These keyword phrases can be used with exact match.
If you have many keywords that are suitable for exact match, add them to a separate campaign with a separate budget. At the same time, it’s very important to add them as negative keywords to your other campaigns so that they don’t compete with each other.
3. Stop showing ads for ineffective keywords
When you view the report by keyword phrases, in the “Status” column you can see the message “Few requests”. This means that for a given period, the number of searches matching this keyword was very low, so Google Ads temporarily blocked these keywords. If there are more requests, Google Ads will reactivate them and return them to the auction.
The problem is that if you have a lot of keywords with the status “Few requests” in your account, this affects the overall performance of your campaigns, negatively affecting other keywords and your quality score.
4.Use broad match modifiers
Broad match is one of the most effective keyword match types. With broad match modifiers, it’s easier to manage your keywords and still get targeted traffic.
When you add + in front of a keyword, Google Ads includes a single word in the search query in any order. You can add + to one or more words in your keyword set.
5.Remove non-landing page keywords
Your landing page should match both your ads and keywords. This means that the same product must be presented on the landing as in the ad.
At the same time, it’s important that the landing page contains keywords for your campaigns. This affects Quality Score, ad ranking, and ultimately advertising costs.
Benefits:
Controlling the budget. The user can order the display of advertisements by exactly the amount of money that he had planned.
Accurate location targeting. Setting up contextual advertising Google Ads allows you to show ads in the selected country, region, as well as in a group of locations (for example, near your company’s branches). You can set up geographic targeting based on demographic data, down to the house and street numbers.
Exact time targeting. The advertiser can set the time to display ads with an accuracy of 15 minutes. This makes it possible to limit the display, respectively, the write-off of the budget will be only during working hours.
Payment options. On Google, you can pay for ad impressions only if the user has completed the targeted action. For example, money is debited after adding an item to the basket.
The choice of sites. Advertisements can be displayed not only on the page with search results, but also on partner sites connected to the advertising network. Moreover, the customer can independently choose the site, based on their specialization and the interests of visitors.
Master class for setting up Google Ads: https://youtu.be/7-Gbyt0soCc
Our website: https://dalistrategies.com/
