- If they talk about advertising, it's bad advertising; if they talk about a product, it's good advertising.

- Just do good advertising and customers will come.

- Leaders pay special attention to their advertising too

- Marketing's main rule is to create desire!

- You need to offer a solution, not technology (McDonalds does not advertise the grill)

- Do not fill ads with terms - the client should not feel like an idiot

- PR is like a restaurant, where food and the atmosphere are important.

- Discounts on everything - this is the total price reduction on everything. Promote not all products, but specific products.

- There's no need to do discounts too often - leave them a chance to enjoy your marketing

- In advertising you have to think not about yourself, but about customer needs