1. 1. Social networks, in particular Facebook.

By collecting on the company's active customers page, you can collect important user data. Discussing products, services, and even competitors will help you understand how the user sees the company and what they expect. And it will be hot information from the horse's mouth.

2. Webinars and online sessions.

Video online streaming has become the most popular information channel. During the during an online session, users have the opportunity to ask a question from their personal experience with the company and get an answer here and now.

3. 3. Review sites.

Between 60 and 80% users read reviews before making a purchase. This is a fairly short period of study, but it is crucial. The user has already chosen a product or service, and reads reviews to to make sure they have made the right choice. One powerful, emotional negative review can dramatically will radically change the user's decision and send them looking for another product or seller.