The promotion of the medical center is distinguished by its features, which are associated with a wide range of medical services, the use of advanced technologies and modern equipment.
Treatment at this private medical center has a number of advantages that should be emphasized when promoting its pages and website on the Internet.
We invite you to familiarize yourself with the case study of the promotion of the “Health” medical center with over 25 years of experience.
ASSIGNED TASKS:
We started cooperation with the “Zdorovya” medical center in November 2022.
BEFORE STARTING WORK, WE SET THE FOLLOWING GOALS:
An analysis of pages in social networks was carried out, paying attention to their design, content filling, menu settings, widgets and other elements.
The customer provided high-quality photos for content creation, brief information about the clinic and its services. As well as wishes regarding the promotion of pages.
Social networks :
Analysis of pages in social networks Facebook & Instagram.
Before the start of the work, an audit of the pages was performed to assess the previous development and identify points that needed correction.
Development of a new visual.
After conducting the audit, it was decided to create a new, modern visual that will attract the attention of users.
We also updated the logo and designed covers for current stories
Writing posts.
To effectively promote the page, we have prepared a content plan with useful and relevant information, as well as covered services.
Creation of thematic stories.
In order to increase interest in the services of our clinic, we developed thematic stories. In stories, we share current services and information about the medical center, we also conduct interactive activities and provide useful information for visitors. Each story corresponds to the chosen color strategy and contributes to increasing interaction with the audience.
Development of banners for advertising.
We have designed attractive advertising banners for social networks that display services and benefits. Banners attract attention and encourage interaction. We used effective design, expressive colors and clear information.
Launching targeted advertising in social networks
Advertising results
Thanks to well-adjusted advertising in Google and social networks, we made a “boom” of requests from the target audience and continue to do so.
Site optimization.
All errors from the site have been removed, its work has been optimized, the visual part has been improved, and usability has been ensured. The site is equipped with animation.
CONCLUSIONS
The social media pages and our website were fully configured and filled with content with all the necessary information. Our customer has received full access to his account and a notification about the appointment for a consultation has been set.
The customer was satisfied with the work performed, so we continue our cooperation FURTHER.
