Case study - comprehensive online promotion of the clinic of ENT-phoniatrist Tatiana Atamaniuk

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Case study - comprehensive online promotion of the clinic of ENT-phoniatrist Tatiana Atamaniuk

In this case study, we want to show the work done to create and design social media pages and a website for ENT-specialist Tatiana Atamaniuk.

Brief description of the project:

The client turned to DaliWin digital for help to comprehensively advertise his clinic online. He already had a website and pages on social networks, but they were not created correctly and there was no access to them.

Objectives:

  • Create new social media pages.
  • Develop a new logo, visuals, and icons.
  • Create a new website and fill it with information.
  • Fill the pages with useful publications.
  • Create a content plan with ideas for future posts.

The color scheme of the account was chosen together with the customer.

The name of the pages in social networks: "ENT - Phoniatrician Tatiana Atamanyuk"

What needed to be done:

Our task was to create pages on social networks. Design and content filling, customization of menus, widgets and other elements.

The client provided photos from the photo shoot, brief information about the clinic and its services.

Social networks:

Creation of pages on Facebook and Instagram.

Logo development

Development of a banner for Facebook

Developing visuals for pages

Writing posts

Creating thematic stories

Development of banners for advertising

Launching targeted advertising on social media

Advertising results

Website development:

  1. Website design development
  2. Writing text for the main page
  3. Creation of a website menu: "Home page", "Doctors", "ENT", "Children's ENT in Ternopil", "Tips of ENT Phoniatrician", "Training", "Prices", "Contacts".
  4. Writing articles for sections on the website
  5. Connect and configure widgets
  6. The menu item "Reviews" - I connected a program that allows you to immediately add reviews from Google My Business to your website.
  7. I set up a widget for leaving a request on the website. All of them come to the clinic's mail.
  8. The menu item "Tips from Laura the Phoniatrician" - we wrote useful articles with keywords to help the site rank higher in Google search.

Conclusions.

The social media pages and website are fully customized and filled with content. The customer has full access. Notifications about making an appointment for a consultation are set up on his account.

The customer was satisfied with the work done, so we continue to cooperate now.

Links to social media pages:

Instagram: https://www.instagram.com/lorternopil.com.ua/

Facebook: https://www.facebook.com/lorternopil.com.ua

Link to the site: https://lorternopil.com.ua/

If you also want to get comprehensive management of social media pages and a website, fill out the application: https://dalistrategies.com/ua/reyestracziya-2/