Promotion of a private medical center has its own peculiarities, determined by the variety of services, availability of advanced technologies and equipment.

Treatment in a private clinic has many advantages that should be noted when promoting pages and a website on the Internet.

We suggest you consider the case of promoting Proctology, a private proctology clinic with highly qualified doctors.

Objectives.

We have been promoting private proctology Proctology since 2020.

Before starting work, we set the following goals:

We analyzed pages on social networks. We designed and filled them with content, set up menus, widgets, and other elements.

The client provided photos from the photo shoot, brief information about the clinic and its services.

Social networks:

1. Analysis of pages on Facebook and Instagram.

We have been cooperating with the client for a long time, so we decided to conduct a page audit to analyze our promotion and make adjustments to our work.

• Development of a new visual.

After the audit, we realized that we needed to develop a new and modern visual that would attract visitors to the page.

• Writing posts.

To promote the page, we created a content plan on topical issues in this area, as well as services.

• Creating thematic pages.

To increase interest in the clinic's services, we have developed new thematic pages with services and the opportunity to ask questions to professional specialists.

• Development of banners for advertising.

The next step was to develop banners for advertising on social networks with services and benefits. All advertising was carried out on the website.

• Launching targeted advertising on social media.
• Advertising results

Conclusions

The social media pages and website are fully customized and filled with content. His account is set up with notifications about making an appointment for a consultation.

The customer was satisfied with the work done, so we continue to cooperate now.

Links to social media pages:

https://www.instagram.com/proctology.ternopil/

https://www.facebook.com/proctology.ternopil

Link to the site:

https://proctology.te.ua/