DaliWin Agency was approached by Dental Home Ternopil. The goal was to increase awareness and attract the maximum number of customers at the lowest price.

PROJECT

Dental Home Ternopil offers a full range of dental services. The availability of equipment from world manufacturers, the use of the most modern materials helps a team of highly professional specialists to solve the most difficult tasks.

For the first time, we have introduced treatment under multiple magnification into our practice, which became possible thanks to the use of a dental microscope, which allows the doctor to perform treatment at the highest level.

GOALS AND OBJECTIVES

• Filling in and designing pages
• SEO optimization
• Developing a content idea and content plan
• Add photo and video content
• Page management (posting, administration, processing of requests)
• Get to the top of the list for dentistry, dentistry, clinic
• Increase in sales by at least 3 times
• Increase in statistics of unique target audience events
• Sowing positive information about dentistry and increasing awareness
• Increase ROI
• The emergence of the "Brand Awareness" indicator and further development to the ideal result - "Top of mind"

PROMOTION METHODS

• Publishing interesting content (thematic polls, informational posts, entertaining posts, photos and videos)
• Stimulate users to be active by publishing stimulating selling posts
• Conducting promotions and implementing gamification
• Increase the target audience with the help of information accounts based on the following criteria: country, city, gender, age
• Sowing viral content
• Developing a dental hashtag cloud and promoting it
• Targeted advertising
• Continuous monitoring and analysis of the overall picture and pace of dentistry progress with subsequent adjustments
• Promotion with the help of SEO optimization

PROGRESS AND METHODS OF PROMOTION

We analyzed the project, competitors, and the market. Then we developed a promotion strategy, a content plan, and redesigned social media pages.

Instagram https://www.instagram.com/dental_home_ternopil/

Facebook https://www.facebook.com/dentalhome20

Website. http://dental-home.te.ua/

Developed promotional banners for social networks

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Developed templates for posts

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We shot a professional photo shoot.

[Best_Wordpress_Gallery id="84″ gal_title="Dental Home Ternopil"]

In 2 months, we have increased website traffic in all areas, and most of all in terms of social media traffic

We also achieved the following results. For example: after 2 months of work, the site's traffic began to grow rapidly, especially from social networks.

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RESULTS

- Organic appearance on Google in the top places for the query "Dentistry".

- Increased activity in the group, a significant increase in the client base of 1000 people.

- The new design increased the loyalty of the target audience.

- We achieved good results in targeted advertising. The emphasis was on the application (the first touch is a free consultation). After clicking through and receiving information about the consultation, potential clients subscribed to the pages and made an appointment. Then they signed up for a service at the clinic.

- The recognition of dentistry has increased. The sundress was actively launched.

- The audience coverage for the entire period of work is more than 50,000 people.

- Increase the number of potential customers

- High ROI results for the reporting period

- Increase in statistics of unique target audience events + partial concentration

- Launching various promotions that brought in new customers

- Brand Awareness indicator was achieved with the prospect of growth to the ideal result - Top of mind

All project goals were achieved. Revenue and recognition of dentistry increased significantly, there was a strong organic growth of the target audience, the group got into the TOP 1 for all key queries. The agency continues to work with this project.

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